Good question, Ralph.

Commissioner Knaggs explained his vision to me: "I was sitting at home with Carolyn," he began.  "We were flipping through Netflix shows and suddenly it dawned me... Why can't we do this?  Why can't we reach the world by way of the internet?"

In as such, Commissioner Knaggs’ vision encompassed a “Netflix” model for SAVN.  Essentially, the vision was to create a streaming video site that played original Christian content.  Without delay, SAVN began developing original video content to share the Gospel with the world.  The vision was tight and concise.

Shortly thereafter, a few of our key team members sat down to lunch with Ralph Winter (producer of Fantastic 4, X Men, and Wolverine).  Ralph sat across the table and politely listened as we outlined our brilliant "Christian Netflix" model.  At the conclusion of our pitch, we sat in silence, staring at Ralph, awaiting a much anticipated standing ovation from this critically acclaimed Hollywood mogul.  Instead of applause, Ralph gave a simple response that was to completely change the course of our ministry, "There are thousands of Christian media sites out there.  What's going to make yours different?  What's going to set it apart from the others?  As a consumer, why am I going to choose your ministry over all the rest?"

Good question, Ralph.

What's going to make our media more compelling than the sea of Christian videos already out there?  Moreover, how can we expect to win souls for the Kingdom by duplicating the same old faith-based media that has saturated the web?  We had to come up with something fresh, something new, something that had never been attempted before.  Back to the drawing board.  

The team came together and brainstormed more creative ideas and concepts for “winning the world."  It was amazing!  Creative thought ran wild. Fresh and original concepts too fantastic to ignore flew across the boardroom table in an ingenious flurry.  A massive vision evolved.  A vision so enormous... it became impossibly unfocused.  This gargantuan precept now loomed over us, blotting out the sun, with no determinable starting point. We had unwittingly created Frankenstein's monster and were rapidly losing control of our creation.  SAVN was becoming that which we had been trying so hard to avoid -  "all things to all men."

We collapsed into our chairs, perplexed and confused. We couldn't possibly present this amorphous blob to the Territorial Commander.  What to do?

Time to seek a fresh perspective...