Vision in Action

 Vision in Action

SAVN.TV Newsletter #2

January, 2013

There is much that has been done and much yet to be done. “It’s your world, do something!” is not just a slogan, it is a call to action. The Salvation Army’s reach is global, and sharing a vision of need is not enough. The world needs a vision of hope because where there is no hope, the people perish. The Salvation Army brings hope through action. As it is written, ‘how beautiful are the feet of them that preach the gospel of peace, and bring glad tidings of good things!’ The Salvation Army brings hope by lending a hand in being a father to the fatherless and a defender of widows.

                  SAVN.TV presents needs, but also…        SAVN.TV is about Vision in Action!

SAVN.TV seeks to partner with the Christian community, social activists, and other like-minded people that would be inclined to Get Involved with The Salvation Army, but need some visual encouragement.

SAVN.TV provides that visual encouragement to an online world through film and video. It is a place where millions can connect every day. In the first six months, SAVN.tv has had more than 130,000 page views with each visitor averaging 7.5 minutes per visit. These are astounding numbers, especially considering we’ve yet to start any formal marketing campaign.

Did You Know?

Marketing Strategies:

Now that SAVN is officially out of our 'open beta phase' and into Phase II of development, we have launched into an aggressive marketing campaign with the goal of letting people know we're here and reaching the world for Christ (by any means necessary)!  While entering uncharted waters, we have enlisted the aid of social networking professionals, outside marketing firms, and branding contractors to help guide us along.  Our goal has been to use a complimentary mixture of proven marketing tactics and experimental approaches, while thinking outside the box.  Thus far, our efforts have provided a wide variety of quantitative results; some good, some bad, some strange. 

One of the most unexpected results came from a marketing firm who we hired to direct thousands of FaceBook users to our page, which they did... from Turkey!  Initially, we wrote this experiment off as a failure.  That is, until God started working.  Inexplicably (and without our knowledge), one of our FaceBook video promotions turned directly toward our Turkish following.  Before we knew it, our Turkish followers (and all their friends) were responding to our video by the thousands!  This unexpected boon reached over 50,000 people, resulting in thousands of 'actions' (clicks, plays, and likes), and hundreds of new users visiting our website.  Who would have thought we would develop a following in a small country halfway around the world?  Remembering that the first churches were founded in the Turkish region…and let’s not forget ‘Joe the Turk!’ We're not complaining. We'll take them!  God is good!

One Example of Outreach:

In a recent meeting with the Senior Vice President and CFO of Fox Searchlight Pictures (Slumdog Millionaire, Black Swan, etc.), we found an enthusiastic supporter of social causes. In connection with her global charitable work, Jill Gwen has personally helped in cleaning, painting, building, teaching and encouraging those affected by tragedy, poverty, and disaster. SAVN.tv is reaching out to all types of social activists in the hope of building long term relationships.

Departure from Regular Donation Method:

As part of SAVN.tv’s launch to the world, our "99 cents" donation button hopes to bring much needed support from viewers around the world, as well as introducing potentially millions of non-believers to The Salvation Army. Although this is different than other online methods TSA uses, experts tell us that our target audience is more likely to respond with a small gift which our standard method cannot accommodate. The proceeds from all donations go directly to the territory, division, corps or institution that champions the cause, outreach or service for which the donation is given.

New Video

Lost Boy: As a four-year-old child, Peter Adup ran away when soldiers shot his parents in front of him. As a Sudanese refugee, his young friends were killed by wild animals, disease, and the military, but Peter did not give up. He feels safe now that he has joined The Salvation Army whom he refers to as his new “brothers and sisters.” There is still much to do, but you too, can Get Involved with the Salvation Army.

Coming Soon

YouVersion, a free worldwide Bible application with over 76,000,000 installs and counting, will soon feature devotionals produced by SAVN.tv. Some of the Army's most gifted Officers and Soldiers share inspirational thoughts in multiple languages. We hope to cover more languages and speakers as this ministry opportunity blossoms under the Holy Spirit's leading.

www.savn.tv