Monday, February 18, 2013

Still Under Construction


With Tears and Prayers and Love
“What is a Mission Station?” In 1876, William Booth, Founder of The Salvation Army, answered the question this way: “To this I reply that, as I understand it, it is not a building, or a chapel, or a hall; it is not even a society, but a band of people united together to mission, to attack, to christianize an entire town or neighbourhood…draw a line around the breadth of population you can hope to reach, and make that your parish, and aim, with tears and prayers, and the trumpet-blast of the Gospel, to christianize every soul within it.”

In 2011, Commissioner Jim Knaggs, Territorial Commander, is Spirit-led to expand Booth’s vision, culturally, geographically and digitally: “…to attack, to Christianize” an entire cyberspace community – evangelizing beyond the lines. “It presents a pace-setting opportunity for the U.S.A. Western Territory to be on the evangelical cutting edge,” says Knaggs.

Structured Chaos:
Change is a product of innovation. Therefore SAVN.TV should not be seen as a tight, clean, highly structured package, but rather as a very flexible and adaptive work in progress. We are marching into unknown territory to “Open Fire!” Creativity, freedom and flexibility are the order of the day. This attempt at “structured chaos” is but the “beginning” point of something new that is “fluid, mobile, changing and surprising.”
“God’s order is not… the same in every time and place. It is not a matter of repetition and habit. On the contrary, it resides in the fact that it constantly posits something new, a new beginning. Our God is a God of beginnings. There is in him no redundancy or circularity. Thus, if his church wants to be faithful to his revelation, it will be completely mobile, fluid, renascent, bubbling, creative, inventive, adventurous, and imaginative. It will never be perennial, and can never be organized or institutionalized. If the gates of death are not going to prevail against it, this is not because it is a good, solid, well organized fortress, but because it is alive; it is Life that is, as mobile, changing, and surprising as life. If it becomes a powerful fortified organization, it is because death has prevailed.” — Jacques Ellul, The Subversion of Christianity.

Pioneering Spirit
“We never have expected to hit upon that final stable structure. This is important for a church to understand, for when it starts to be the church it will be constantly be adventuring out into places where there are no tried and tested ways. If the church in our day has few prophetic voices above the noise of the street, perhaps in large part it is because the pioneering spirit has become foreign to it. It shows little willingness to explore new ways. Where it does it has often been called an experiment. We would say the church of Christ is never an experiment, but where that church is true to its mission it will be experimenting, pioneering, blazing new paths, seeking how to speak the reconciling words of God to its own age.” It cannot do this if it is held captive by the structures of another day.” (Elizabeth O’Connor…Call to Commitment) 

Beginning Phase
In the beginning (1865), The Salvation Army began as a small, compassionate mission station “experimenting, pioneering, blazing new paths, seeking how to speak the reconciling words of God to its own age.” It started small and grew exponentially into the worldwide mission organization it is today.

SAVN.TV represents a “cutting edge” new beginning, likewise “experimenting, pioneering, blazing new paths, seeking how to speak the reconciling words of God to its own age.” The network will be launched in phases, “completely mobile, fluid, renascent, bubbling, creative, inventive, adventurous, and imaginative.” This initial offering is a sampling of what is yet to come, a very flexible and adaptive work in progress. It is “In the beginning…” – under creation – and will expand as “the spirit quickeneth – gives (it) life” (John 6:63).

Tuesday, February 12, 2013

Vision in Action


 Vision in Action
SAVN.TV Newsletter #2
January, 2013

There is much that has been done and much yet to be done. “It’s your world, do something!” is not just a slogan, it is a call to action. The Salvation Army’s reach is global, and sharing a vision of need is not enough. The world needs a vision of hope because where there is no hope, the people perish. The Salvation Army brings hope through action. As it is written, ‘how beautiful are the feet of them that preach the gospel of peace, and bring glad tidings of good things!’ The Salvation Army brings hope by lending a hand in being a father to the fatherless and a defender of widows.

                  SAVN.TV presents needs, but also…        SAVN.TV is about Vision in Action!

SAVN.TV seeks to partner with the Christian community, social activists, and other like-minded people that would be inclined to Get Involved with The Salvation Army, but need some visual encouragement.
SAVN.TV provides that visual encouragement to an online world through film and video. It is a place where millions can connect every day. In the first six months, SAVN.tv has had more than 130,000 page views with each visitor averaging 7.5 minutes per visit. These are astounding numbers, especially considering we’ve yet to start any formal marketing campaign.

Did You Know?

Marketing Strategies:
Now that SAVN is officially out of our 'open beta phase' and into Phase II of development, we have launched into an aggressive marketing campaign with the goal of letting people know we're here and reaching the world for Christ (by any means necessary)!  While entering uncharted waters, we have enlisted the aid of social networking professionals, outside marketing firms, and branding contractors to help guide us along.  Our goal has been to use a complimentary mixture of proven marketing tactics and experimental approaches, while thinking outside the box.  Thus far, our efforts have provided a wide variety of quantitative results; some good, some bad, some strange. 
One of the most unexpected results came from a marketing firm who we hired to direct thousands of FaceBook users to our page, which they did... from Turkey!  Initially, we wrote this experiment off as a failure.  That is, until God started working.  Inexplicably (and without our knowledge), one of our FaceBook video promotions turned directly toward our Turkish following.  Before we knew it, our Turkish followers (and all their friends) were responding to our video by the thousands!  This unexpected boon reached over 50,000 people, resulting in thousands of 'actions' (clicks, plays, and likes), and hundreds of new users visiting our website.  Who would have thought we would develop a following in a small country halfway around the world?  Remembering that the first churches were founded in the Turkish region…and let’s not forget ‘Joe the Turk!’ We're not complaining. We'll take them!  God is good!

One Example of Outreach:

In a recent meeting with the Senior Vice President and CFO of Fox Searchlight Pictures (Slumdog Millionaire, Black Swan, etc.), we found an enthusiastic supporter of social causes. In connection with her global charitable work, Jill Gwen has personally helped in cleaning, painting, building, teaching and encouraging those affected by tragedy, poverty, and disaster. SAVN.tv is reaching out to all types of social activists in the hope of building long term relationships.


Departure from Regular Donation Method:

As part of SAVN.tv’s launch to the world, our "99 cents" donation button hopes to bring much needed support from viewers around the world, as well as introducing potentially millions of non-believers to The Salvation Army. Although this is different than other online methods TSA uses, experts tell us that our target audience is more likely to respond with a small gift which our standard method cannot accommodate. The proceeds from all donations go directly to the territory, division, corps or institution that champions the cause, outreach or service for which the donation is given.
New Video

Lost Boy: As a four-year-old child, Peter Adup ran away when soldiers shot his parents in front of him. As a Sudanese refugee, his young friends were killed by wild animals, disease, and the military, but Peter did not give up. He feels safe now that he has joined The Salvation Army whom he refers to as his new “brothers and sisters.” There is still much to do, but you too, can Get Involved with the Salvation Army.

Coming Soon

YouVersion, a free worldwide Bible application with over 76,000,000 installs and counting, will soon feature devotionals produced by SAVN.tv. Some of the Army's most gifted Officers and Soldiers share inspirational thoughts in multiple languages. We hope to cover more languages and speakers as this ministry opportunity blossoms under the Holy Spirit's leading.




Friday, February 1, 2013

Our 1st Video Blog!

Our first video blog with SAVN.tv Executive Director, Guy Noland.


Ya'll come back now, hear?